After the launch of the first tourism stimulus campaign called “Impressive Vietnam” last year, authorities and businesses of Vietnam’s tourism industry have announced the second tourism stimulus campaign of 2010 named “Vietnam – Your destination” with the hope to attract more domestic travelers as well as foreign tourists from Vietnam’s main tourism markets. The target is to welcome 4.2 million International arrivals and 27-28 millions of domestic tourists.

This year campaign includes three new programs which are designed in an effort to push sales of low season. They are “Impressive Vietnam Grand Sales 2010”, “Friendly Vietnam welcomes you” – an on-point tourism promotion program and countryside program for Vietnamese who live overseas. The stimulus is a diversified campaign with the focus on “Impressive Vietnam Grand Sales 2010”, a tourism sales program which generates promising income for the entire industry.

The Vietnam National Administration of Tourism (VNAT) has called for comprehensive cooperation of relevant businesses and industries to ensure great achievements. In particular, the VNAT cooperates with the Trade Promotion Bureau and Vietnam Airlines to carry out the grand sales program across the big cities and tourism centers such as ${bigcity_Hanoi:"Hanoi"}, ${bigcity_Da_Nang:"Da Nang"} and ${bigcity_Ho_Chi_Minh_City:”HCMC”} during August and September. Vietnam Airlines has announced for 50% discount of domestic flights from March 1 till the end of this year and helped VNAT promotes Vietnam’s tourism abroad through mass media. With the central idea of traveling combined with shopping, many promotion activities will be organized during the two months. The Impressive Vietnam Grand Sales Fair 2010 will discount tourists from 10 to 50% and more. Participated supermarkets and shopping centers will organize lucky draws for customers. Tourists who participate in the program can show their passport or ID card to receive additional benefits such as shopping coupons, tourist privilege cards, value-added tax refund at shopping places join the sales program.
Realizing the good chance of the campaign in boosting the growth of revenue, many businesses of tourism industry have come to support this year campaign. Hotels, restaurants and tourism related businesses dedicate variety of price discount programs to customers. Travel companies make their detailed plans ready to introduce tour programs internally and externally through fairs and exhibitions to popularize Vietnam’s tourism brands in International markets, to seek more partners and to help people aware more about potentials of Vietnam’s tourism.

To meet the practical demand of tourists and travel agencies, as recommended by businesses, such a stimulus campaign must have a long-term strategy and detailed plan for every year to create comprehensive cooperation among the four primary players of the tourism industry: airlines, tour operators, hotels and shopping centers. Vietnam tourism should focus more on human resources training, infrastructure improving and community participation to meet tourism demands.